TRACKING DATA-DRIVEN MARKET SEGMENTS
نویسندگان
چکیده
منابع مشابه
Tracking data-driven market segments
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori (datadriven) segmentation approaches enjoy high popularity among both practitioners and researchers. In order to optimize the market segmentation strategy it is not only necessary to identify relevant market segments, describe them, evaluate the match between corporate or destination strengths and ...
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ژورنال
عنوان ژورنال: Tourism Analysis
سال: 2003
ISSN: 1083-5423
DOI: 10.3727/108354203774076788